Consumer ethics problems and effect on marketing planning

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Reference no: EM13944306

Answer all 10 questions:

1. What are Marketing Ethics?

2. What are the four common Ethical concerns of Advertising?

3. What is ASA and their role?

4. What three factors lead to product problems?

5. Explain how "Planned Obsolescence" can be unethical in the electronics market?

6. What is counterfeiting and how does this effect business?

7. What are the three elements of Intellectual Property?

8. Sports brand Nike was caught using factories that employed child labour. How did they respond to these problems?

9. What is "Cause Marketing"? Provide at least one example of how Coca Cola responds.

10. Identify, and explain using examples, three consumer ethics problems and their effect on marketing planning.

Reference no: EM13944306

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