Consumer decision process for typical buyer

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Reference no: EM132137195

Analyse the purchase decision process for:

1. A candy bar

2. An automobile

Detail each step in the consumer decision process for a "typical" buyer. For example, explain how a person "becomes aware" of the want/need. Next, discuss the typical information search a buyer goes through. Carry this approach through each step after discussing your experiences.

Reference no: EM132137195

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