Consumer decision-making process

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Reference no: EM13944236

As a recently appointed executive of a leading marketing consultancy, you are required to prepare an essay for your director on the consumer decision-making process. In this essay, you are specifically required to discuss the manner in which a consumer goes through the different stages of the consumer decision-making process for a product from a company of your choice. You are specifically required to: 1. Explain the consumer decision making process in detail 2. Apply the process to the search and purchase of a product from your chosen brand 3. Identify and explain clearly with proper linkages 3 internal factors that affect the decision making process (Slide 64 to 70 of the study guide) 4. Identify and explain clearly with proper linkages 3 external factors that affect the decision making process (Slide 71 to 78 of the study guide) 5. Relevant on the theories that must be applied. 6. Reflect of the consumer decision-making process model.

Reference no: EM13944236

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