Reference no: EM132520998
Analyze a recent purchase you made of a durable good (durable goods are goods that don't wear out quickly or those that have a lifespan of more than three years - computers, cars, mobile phones, kitchen appliances, etc.)
Write paper in which you review the steps that you took in making this purchasing decision.
Base your review on the following six steps in the consumer decision process:
Problem recognition
Information search
Alternative evaluation
Purchase
Use
Evaluation
Answer the following questions in your paper:
How many of these stages did you go through?
Which stage(s) in the purchasing process was/were most important to you?
If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
Foundations of global ethics
: Briefly discuss the key ethical aspects of this issue, and develop an action plan that would lead people with different perspectives on these issues
|
Why is T-bills return independent of the state of economy
: Why is the T-bill's return independent of the state of the economy? Do T-bills promise a completely risk-free return? Explain
|
Quantitative sampling methods
: Considering your text reading, what are appropriate sampling methods to use for the quantitative research method?
|
What was Kingbirds net income for the year
: The company recorded revenues of $1144000, expenses of $970000, and paid dividends of $73000. What was Kingbird's net income for the year
|
Consumer decision making process
: What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
|
Etiquette and organizational behavior
: Demonstrate a strong relationship between etiquette and organizational behavior, please review five to ten articles published
|
Divisional structure-functional and horizontal structure
: Divisional structure, functional structure, horizontal structure, matrix structure, outsourcing, reengineering, teams, vertical linkages, or virtual team
|
About abnormal or deviant behavior
: What does the Bible say about abnormal or deviant behavior? How does the Bible's directives differ from what is currently considered "normal" or "abnormal"
|
Focused on selling healthy pet food and products
: You are a new small-business owner focused on selling healthy pet food/products in a small town.
|