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Consumer buying decision process

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Reference no: EM133556274

Questions

1. Consider a recent major purchase. (e.g. computer, car, phone, house, enrolling in a class, etc.)

2. Explain how you went through the Consumer Buying Decision Process by breaking down the steps and decisions you made to make the purchase. 

Stage 1: Was the purchase motivated by a physiological or emotional need? Refer to

Stage 2: What type of internal and/or external sources of information did you use?

Stage 3: Which alternatives did you consider? (Evoked Set)

Stages 4 and 5: What did you do or consider when you made the decision to buy? (retail outlet, method of purchase, packaging, etc.)

Stage 6: What did you do post-purchase? Did you have cognitive dissonance? If you had buyer's remorse, what would you do differently the next time?

Reference no: EM133556274

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