Consumer behaviour questions

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Reference no: EM132841054

Consumer Behaviour Questions

1. Products and commercial messages often appeal to customer's perception and senses but they don't notice,

(a) Outline and explain the perceptual process that would allow a customer to recognize the coca-cola in convenient store (e.g. 7-11 or circle-K)

(b) Outline and explain the sensation stimuli a customer encounter when there is a free BBQ meat trial at supermarket; and how that leads to purchase action.

Reference no: EM132841054

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