Consumer behaviour concepts

Reference no: EM13292844

Suppose that your friend Kenny has created a new product: Kenny’s environmentally friendly light bulbs. Using consumer behaviour concepts, advise Kenny, in how to develop a long-term advertising strategy to advertise his new brand and range of environmentally friendly light-bulbs. What do you recommend he do to enhance the transfer of information from consumers’ sensory memory to their long-term memory?

Reference no: EM13292844

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