Consumer behaviour audit for a specific product or service

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Reference no: EM13933209

Please refer to the Consumer Behaviour Audit table on pages of your text book. The group needs to do a consumer behaviour audit for a specific product or service, covering the following aspects:

• Internal Influences on Consumers
• External Influences on Consumers
• Market segmentation
• Product Positioning
• Pricing
• Distribution
• Promotion.

Marking Criteria:

• Introduction
• Internal and External Influences on consumers
• Selection of the target Market
• Determination of product positioning
• Structuring the elements of Marketing Mix

Reference no: EM13933209

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