Consumer behaviour and market research

Assignment Help Marketing Research

Reference no: EM131455546

Consumer Behaviour and Market Research

Assignment

Students must choose an advert, or series of adverts, to be critically analysed in the context of impacting consumer behaviour. The assignment should explore whether the advert is successful/effective and why. A significant portion of marks will be assigned to the critical analysis of HOW and WHY the advert is/is not effective in influencing consumer behaviour.

Sample Format
Cover Page: Name, student number, title, date, chosen advert/series of adverts, etc.

One page context summary: What the advert is, who it is for, what is the role/scope/purpose of the advert. Do not simply place a YouTube weblink - use screen grabs (200 words, approx.)

Analytical Report: Engaging with external marketing literature, and showing capacity for detailed analysis. Students should be able to detail how the chosen advert illustrates a given concept, or indeed fails to deliver in its intended application.

Format of Report: You must have a written one page summary, and a written one page reflection report. Beyond that the analytical report can be provided in one of many formats including an annotated picture portfolio; written esssay (essay of approx 1000-1500 words // or video submission of approx 4-5 minutes // A to Z document 26x 50-60 words, etc).

External Reading: There should be evidence of external reading. Academic, peer reviewed journal articles are higher quality than websites and magazines.

One page reflection/review: Things I learnt doing this project, what I did not learn, what questions remain unanswered, what more would you like to know, what would you suggest as the next step to develop your learning on this topic. What key questions have you answered? What key questions remain unanswered or would you like to know more about? (300 words, approx. Bullet points perhaps)

Reference no: EM131455546

Questions Cloud

What went well and what went wrong in the given process : What went well and what went wrong in this process? What concepts from the background readings were applicable to your own experiences?

Digital technology influence : How does digital technology influence what it means to be a person, both individually and in community?

Compute the mean number of aircraft accidents per month : An average of 15 aircraft accidents occur each year (The World Almanac and Book of Facts. 2004). Compute the mean number of aircraft accidents per month.

Organizational culture with brazilian jeitinho cultural : Compare the "Nissan Way" organizational culture with the Brazilian jeitinho cultural trait.

Consumer behaviour and market research : A significant portion of marks will be assigned to the critical analysis of HOW and WHY the advert is/is not effective in influencing consumer behaviour.

Conduct a strategic audit on two companies of your choice : Conduct a Strategic Audit on two companies of your choice that are within the same industry. During this audit, you will be comparing each company.

Explain the duties of the federal judicial branch : Please explain the duties of the federal judicial branch, and how this branch checks and balances the other two branches of the federal government.

What is the probability of no off-the-job accidents : The National Safety Council (NSC) estimates that off-the-job accidents cost U.S. businesses almost 5200 billion annually in lost productivity.

Describe the type of interview : Think about a job interview you have had in the past and briefly describe the type of interview that the interviewer used.

Reviews

len1455546

4/8/2017 7:22:07 AM

Assessment Criteria 10 marks: Selection: Strong, reasoned selection of chosen material. 10 marks: Reading: High quality external reading. Use correct referencing styles. 10 marks: Presentation: Document should be very clear and easy to navigate and understand. *NOTE* plastic covers are not needed. 50 marks: Analysis: Students should show consumer behaviour knowledge of their chosen themes and be in a position to display this knowledge in the context of their advert 20 marks: Learning: Clear, high quality consideration for the learning throughout the project.

len1455546

4/8/2017 7:21:54 AM

Completed assignments should be submitted to Reception in hard copy with a copy of the QQI cover sheet attached. Students are required to submit all assignments and coursework to Turnitin before final submission which will examine and score the originality of your work versus referenced information. A range of between 20% - 30% matched text is considered acceptable. Please note: Turnitin does not negate the need for correct referencing. All quotations and cited text must be correctly referenced to avoid plagiarism. The Harvard Referencing System should be used in the writing of this assignment.

Write a Review

Required(*) Message

Marketing Research Questions & Answers

Determine the goal of the chosen companys social media

Determine the goal of the chosen company's social media campaign, and examine whether or not the company's social media campaign has the same effect as that of its traditional media marketing. Justify your response. Note: Include the source of you..

Identifying any relevant personnel within screws

Describe any procedures which could be used to analyse the documentation listed it above in order to determine their market research needs

How does globalization affect your idea

Discuss your plan for addressing the global market for your chosen company (Fast Track - Light Rail Transportation). How does globalization affect your idea? Consider cultural, political, legal, ethical, and/or linguistic issues that may be differ..

Improve efficiency of processes

Reliability and sustainability needs of our hospitality clients who, in turn, rewards us with profits that will allow our stakeholders and the communities in which we operate to prosper.

What is the name of the game you are exploring

What is the name of the game you are exploring. Is this game associated with a brand or is it a dark play ARG with the brand yet to be identified.Suggest two or three non-entertainment brands that could use an ARG to tell their story and immerse the..

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages