Consumer behavior-patagonia eco-fashion push

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Reference no: EM131699006

Consumer Behavior Class: 3-1 Patagonia's Eco-Fashion Push

Using the information provided in the tables, which of the give green segments identified by Cotton International would you target if you were marketing a clothing line in each of the following situations. Explan your choices.

A. Well-known brand name that is moderately environmentally friendly but has the potential for mass appeal.

B. Well-known brand name with a track record of environmental friendliness and a high natural-fiber content.

C. Moderately well-known brand name, which low prices, that has been cited in the past for behaving in ways that are not envoronmentally friendly.

Reference no: EM131699006

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