Consumer behavior is influenced by three factors

Reference no: EM133668243

Question

Consumer behavior is influenced by three factors: cultural (culture, subculture, and social class), social (reference groups, family, and social roles and statuses), and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept). Research into these factors can provide clues to reach and serve consumers more effectively.

By considering the above argument, I need help in discussing how following companies are approaching customers by targeting cultural, social, and personal factors.

· SHAN Foods

· SAMSUNG ELECTRONICS

· KHAADI Apparel Store

Reference no: EM133668243

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