Consumer behavior is changing drastically

Assignment Help Operation Management

Reference no: EM132929769

Consumer behavior is changing drastically and quickly because of social media, digital technology, and easy access to information. Health care consumers are changing as well for the same reasons. For this assignment, assume that you are working as a team member of a nonprofit that links up patients with providers. Your team noted that their traditional way of connecting patients with providers (the 1-800 number and Web site form) was no longer working and that patient referrals were down despite the area still showing a high gap between patients and providers. Your organization determined that consumer behavior has changed and that a new approach was needed.

You have been tasked with detailing 3 different consumer behaviors that are newer in health care and 3 solutions or approaches for closing this gap.

Develop a strategic promotional plan that includes the following:

3 new consumer behaviors in health care (e.g., the use of social media to find providers).

3 solutions or approaches that this organization can use to connect with consumers again.

An analysis of the changes in health care marketing based on these approaches and changes.

Best practices for communicating your strategic promotional plan to staff.

Reference no: EM132929769

Questions Cloud

E-commerce and digital marketing plan : Which two social media platforms (channels) would you recommend to your client? Why? Support your recommendations with research.

Appreciative inquiry-traditional organizational development : Could a traditional organizational development approach help identify problems in this team as well as find ways in which team performance could be improved?

Define health care marketing : Define health care marketing. Describe what a marketing report is.

Reorganizing human resources at asp software : What intervention strategy and intervention activities would you recommend to McNulty? How do you think the management team or employees feel?

Consumer behavior is changing drastically : Consumer behavior is changing drastically and quickly because of social media, digital technology, and easy access to information.

Reflects healthcare needs of population : The structure of a healthcare organization reflects the healthcare needs of the population. Provide a brief on functional, divisional, and matrix structures.

Affected by cyber-attack : Consider your organization or another organization that has been affected by a cyber-attack.

Define management and leadership : Define management and leadership as they relate to the sport industry. What are the main differences?

Internship and business course experience : Writing should include your experiences, observations, and key concepts based on the internship and business course experience.

User Account

All Pages