Consumer behavior-how people make buying decisions

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Consumer Behavior: How People Make Buying Decisions

Locate three different types of Web sites that cater to markets discussed in this chapter.

How do these differ from sites like eBay or Overstock.com?

How are they similar?

B2C models like Groupon and LivingSocial are being adopted by B2B companies.

Examples include Bizy Deal; take a look at their site and identify the types of offerings that seem prevalent.

What characteristics of the product or service would make such a model right for a B2B company?

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Consumer behavior-how people make buying decisions : Consumer Behavior: How People Make Buying Decisions. B2C models like Groupon and LivingSocial are being adopted by B2B companies.

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