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Introduction: Purpose of the project and key information for the company.
Definition of the customers and their behavior: Addressing geographic and demographic segmentation and developing psychological and behavioral aspects.
Key considerations: Factors that affect the behavior of consumers considering the profile given in the previous definition.
Consumer trends: What are the current trends affecting the behavior of consumers? It is mandatory that you include updated information and references.
Strategic recommendations: Considering the report that you have developed, and the information analyzed, recommend two strategies for the company to implement concerning consumer behavior. Make sure that they are specific, the company should know exactly what to do and how to do it; avoid using general statements or simply pointing out to strategies.
What are a few of the challenges that companies face when trying to either sell to or work in another culture?
Explain why the consideration of opportunity costs may be very relevant to a firm. How can opportunity costs affect a business decision?
What are the flaws in thinking only about economic motives? What are the flaws in thinking only about moral motives? What can average employees do in an ethical environment that they can't do in an unethical one?
-What is the purpose of integrated marketing communications?
Discuss issues that are direct or indirect effects of the use of information technology:
Caitlin invested $215,000 to purchase a home. After 6 years, she sold the home for $270,000. Calculate the effective interest rate earned on this investment.
Suppose that you are a manager in a unionized organization. What do you need to know about diversity and legal issues in order to conduct a training session for other managers?
Hart Venture Capital (HVC) specializes in providing venture capital for software development and Internet applications.
Part I: The Executive Report needs to explain how the following will be used in your marketing plan:
Using what you have learned about the business applications of wireless networks and the benefits of the mobility that it allows, develop a completely mobile and wireless class for the future. Take into consideration the following:
How can an MNE shift profits through the use of transfer pricing? Provide an example.- Of what value is multilateral netting in helping MNEs to manage cash flows? Give an example.
Describe the positive and negative impacts technology could have on a team members within a group?
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