Consumer behavior concepts and principles to promote

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Reference no: EM131652725

Of these three brands;

1. Colgate – marketed by Colgate-Palmolive,

2. Dawn owned by Proctor & Gamble,

3. Great Value owned by Walmart

Explain how the companies who own the these three brands use consumer behavior concepts and principles to promote and grow their brands. Refer to any specific concepts of consumer behavior. You should also include at least two references.

Reference no: EM131652725

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