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Consumer behavior changes with the change

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It is true that consumer behavior changes with the change of their purchasing power (income). People, in general, will demand and consume higher quality commodities when their income rises. So, would you consider diversification in commodity quality a good business strategy to survive different business cycles? How could that impact their image? What would you advice a supplier like Starbucks to do during recessions?

Reference no: EM131512828

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