Consumer behavior can be stated as activities that people

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Consumer behavior can be defined as activities that people undertake when obtaining, consuming, and disposing of products and services (Blackwell, Miniard, and Engel). As a consumer, think about a product and a service that you purchase. Why do you feel these purchases are a necessity?

Reference no: EM13395080

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Consumer behavior can be stated as activities that people : consumer behavior can be defined as activities that people undertake when obtaining consuming and disposing of products

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