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Choose one of the following changes in cultural values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers.
Write a paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.
Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, website content, and press releases, among others.
Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?
Discuss each example you found using specific information.
Include screenshots or copies of the marketing pieces you examined.
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Think about the cellular technologies in your own life. How do they enable you to live that your parents did not when they were your age?
Research what a mission statement is and why a statement is important for the success of a business. After you have completed your research create both a person
Identify the different management levels in which they are working.
List and define the three broad categories of statistical quality control.
If the interest rate is 3?% per? annum, what? lump-sum amount of money? (invested now) will be required to endow this award? forever?
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