Consumer awareness about environmental issues

Assignment Help Operation Management

Reference no: EM131230965

Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. WHat should the company do to maximize the program's chances of being sucessful?

a) demonstrate that the products will benefit both customers and the society in the long-term

b) focus on the efforts and costs incurred by the company to bring these "green" products to consumers

c) emphasize benefits to the consumer rather than environmental benefits

d) explain the rules and regualtions laid out by the governmental agincies to protect the environment.

Reference no: EM131230965

Questions Cloud

Common tool used to measure healthcare efficiency : Average Length of Stay (ALOS) is a common tool used to measure healthcare efficiency. what factors that should be considered when using this measure. If you were presented with a report that compared your program's ALOS to another program's ALOS, wha..

Generic strategy attempt to build customer loyalty : Firms using this generic strategy attempt to build customer loyalty by stressing a specific product attribute above other product qualities. A set of ideas on organizational control based on the belief that the separation of the ownership from manage..

Good citizenship and full corporate social responsibility : The ability to meet humanity's needs without harming future generations is now a top priority in most corporate agenda. These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations ..

Sound fit between internal resources and external situation : This is a historically popular technique through which managers create a quick overview of a company's strategic situation - it is based on achieving a sound fit between internal resources and the external situation. New-to-the world products are ___..

Consumer awareness about environmental issues : Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. WHat should the company do to maximize the program..

Structural decision and resultant separate activies : This is an important structural decision and resultant separate activities need to be coordinated and integrated back together as a whole so the business functions efffectively. This is designed to check systematically and continuously whether the pr..

Frequency the most important factor in media selection : Under which of the following conditions is the frequency the most important factor in media selection? Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?

Marketers need to identify the hierachy of attributes : Marketers need to identify the hierachy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called_______. When perf..

Lean and efficient operations is pursuing what strategy : A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy?

User Account

All Pages