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Provide an example of an organization that markets to both consumer and organizational segments. How is the message/promotion/communication or approach different for these 2 segments?
Toyota, the maker of the Scion brand, is using what kind of brand strategy with Scion products
Write a 1050-1400-word paper in which you discuss the benefits of developing a brand. Compile an analysis of those brands and discuss how each company has capitalized on its own brand
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Here are two companies that use analytics in various ways. In a 3-4 page paper, compare and contrast these two companies and how they use process analytics.
Then, if you were starting your own prospect list, explain in detail how you would use your own center of influence to develop this list
The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem.
You will choose a product or service for this assignment. You will compare market research, analyze competition, develop pricing, channel strategies, and create marketing programs and budget.
Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-bus..
You have been asked to consult with the Google marketing team. They are specifically looking for recommendations as to how Google could be successful.
In a 20 pages marketing plan, address the following: Determine the marketing strategy and business communication standards to be used
Candidates are required to research local and international pieces of legislation (as listed below) that may have influence on business opportunities and operations in the international market. The legislation and law required to be researched are..
Explain The Future of the Internet and What will cause it to slow if anything
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