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Consumer and business to business product and service

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Question

1. Choose a consumer (B2C) and a business-to-business (B2B) product or service of interest. After reviewing the numerous marketing mixes presented and other sources you might find relevant, develop what you believe would be the most appropriate mixes for each of the products and/or services you have chosen and you can't use any of the 4Ps.

2. In each case, explain what perspective does each element within your mixes represent (e.g., internal, external, competitive, consumer, collaborative, hybrid)? Also, explain whom would be making the decisions pertaining to your mix elements.

3. Justify why you believe your marketing mixes are the best. How do they differ? How do the differences between mixes suggest different strategies?

4. In each case, explain what it is you are fundamentally offering via your mix(es).

Reference no: EM133539644

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