Consulting the benchmarking data

Reference no: EM131855247

Question: If a company has an unappealing low market share of entry-level cameras sales in North America because it is being outcompeted by various rival companies, then company managers should

A) increase the number of entry-level camera models offered in North America to 5, increase the level of quarterly advertising in north america to an amount that is 10% higher than the highest amount spend by any rival company in the prior year

B) Boost the amount of tech support provided to the north america customers by 50% and increase the warranty period on entry-level cameras to a minimum of 2 years

C) immediately review the companies competitive weaknesses in NA as shown at the bottom of the Competitive intelligence report and explore the merits of actions to correct most or all of them, in addition, they should take actions that they believe will result in the company having at least two important competitive strengths vis-a-vis its north american rivals in the upcoming decision round

D) Raise the P/Q rating on entry level cameras offered for sale in north america for 4 stars or higher and cut the companies prices for the entry level cameras in the NA to about 5$ below the prior years industry average price in NA

E) Consult the benchmarking data in the latest Glo-Bus statistical review to see if any of its entry level costs are out of line and consider cutting the companys entry level camera process in north america to levels that match or beat entry level camera process being charged by any other company in the NA region

Reference no: EM131855247

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