Consulting agency frequently conducts segmentation studies

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A large, Boston-based consulting agency frequently conducts segmentation studies for its clients. The following are segmentation data to assist their advice to two different clients. Each is a Venn diagram describing some demographic and psychographic findings. Figure A depicts the proportion of a recent sample of shoppers at a national grocer who indicated interest in a new gourmet Lean Cuisine product. Figure B depicts the proportion of owners of a game console (obtained from registration cards of the base system) who indicated interest in a new game.

If you worked at this consulting agency, which segments would you suggest each client target, and why?

If you were to create a perceptual map for the product category of watches, what attributes should you include to illustrate both the similarities and differences among the brands?

Reference no: EM131640764

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