Construction of a survey instrument

Reference no: EM1363730

Describe the construction of a survey instrument that uses a Likert scale to gather customer feedback, and discuss how questions are developed. What are the opportunities and limitations associated with this type of survey instrument? Additionally, construct a quantitative, five-question customer satisfaction survey using the Likert scale, such as might be used in a general practitioner's office.

Reference no: EM1363730

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Construction of a survey instrument : Describe the construction of a survey instrument that uses a Likert scale to gather customer feedback, and discuss how questions are developed

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