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1) Construct a semantic diffferential scale to assess the properties of a particular brand of coffee or tea
2) What kinds of sampling designs would be used for the following:
a. A study to get a quick idea of the medical acceptability of a new aspirin substitute which cannot be dispensed over the counter without prescription.
b. A study involving a sample of 325 students in a university where 2,000 students are enrolled.
c. An investigation of the career salience of professionals in the fields of medicine, engineering, business, and law.
d. The generalizability of the attitudes of blue collar workers from a sample of 184, to the total population of 350 blue collar workers in the entire factory of a particular company.
Describe the materiality and the risk associated with the utility industry and the Enron business model in particular.
A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the strengths and weaknesses of such a change in message strategy?
You are the manager of a project which will require formal design reviews. a. What are key places, times, or events (in the life of the project) that would be good times to hold a design review and why? b. What items would you want an independent rev..
Chuck's Custom Boats (CCB) builds luxury yachts to customer order. CCB has landed a contract with a mysterious New York lawyer (Mr. T).
Read the case Dunkin' Donuts Betting Dollars on Donuts beginning on page 451 of your text.
In a linear programming problem, the binding constraints for the optimal solution are 5X + 3Y ≤ 30 2X + 5Y ≤ 20 a. Fill in the blanks in the following sentence: As long as the slope of the objective function stays between _______ and _______, the cur..
Why is knowledge regarding a society’s origins an important key factor to successful marketing efforts? Your answer may not exceed 150 words.
ABC Co. Can manufactures a subcomponent at the rate of 700 per day when required. What is the annual cost for ordering and holding inventory.
In this simulation, you continue in your role of Senior Vice President for Marketing at Enhanced Analytics, Inc., a provider of marketing and consulting services, with headquarters in Austin, Texas. Lifelong Learning - explain the importance of conti..
choose an organization with which you are familiar.create a total of two business-quality posters that can be created
Which do you think is a better description? Why?
The new office supply discounter, Paper Clips, Etc. (PCE), sells a certain type of ergonomically correct office chair that costs $200. The annual holding cost rate is 25% of the item cost, annual demand is 1,800 units, and the ordering cost is $50 pe..
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