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Construct and diagnose statistical models

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Reference no: EM132587111

MMBB09 Marketing and Data Analytics - York St John University

Assessment - Creative Artefact

Learning Outcome 1: Critically evaluate the drivers and strategies for advanced analytics and its impact on marketing decision-making.

Learning Outcome 2. Construct and diagnose statistical models to allow prediction of effects and input into strategic marketing development.

You will develop a creative artefact which will be comprised as a word document with a variety of graphs, charts, figures and critical paragraphs.

You will select one company from your choice or choose from the FTSE250 list.

Utilising a range of databases, you will analyse, compare and contrast your chosen company to analyse their financial performance, assess company risks and essentially analyse the company's competitive environment and marketing strategy.

The information gained from the FAME database should inform you of the financial performance. From your findings you can analyse the market and conduct independent research on the external market environment that has influenced and impacted the organisation.

 

 

Reference no: EM132587111

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