Reference no: EM131308512
1. Segment by demographic
Input message: Customer Demographic
Output message: Demographic Group
2. Segment by purchase behaviour
Input message: Customer Purchase Behaviour
Output message: Behavioural Group
3. Segment by social data
Input message: Customer Social Data
Output message: Social Data Group
For the above input/output messages, write their XML Schemas. You need to include the following:
- Two different ways of specifying complex types, one is defined inside the element, the other is defining a complex type first, then (re-)use it as a type of an element;
- Use constraints on the values of a simple typed element, on the occurrence of elements;
- Pick up one xml schema, construct an xml document
What is included in the complex types
CustomerInfoType: CustomerID, name, gender, address, phone, email
DemographicInfoType: Age, Race, Education, Occupation, Income
BehaviourInfoType: Price sensitivity, past purchases, Product involvement level, consumer needs
SocialDataType: Interests, Friends, Following, Relationship status
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