User Account

All Pages

Construct an implementation strategy for your hypothetical

Assignment Help Marketing Management
Reference no: EM13390552

Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.

1.Develop your company’s mission statement and company introduction.
2.Develop the company’s branding, pricing, and distribution plan.

Provide the following marketing strategy information:

1.Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.

2.Develop the differentiation strategy in relation to the closest competitor.
3.Establish whether the company’s intention is to be a leader or follower within the industry.

4.Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.

5.Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.
6.Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.

7.Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.

8.Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.

9.Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
10.Assess the potential for your company’s overall performance in relation to the marketing plan objectives.

11.Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.

12.Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.

Reference no: EM13390552

Questions Cloud

What type of situation would inferential statistics be more : what type of situation would inferential statistics be more useful than descriptive statistics? why do you think
Leahs toys makes rubber balls the present process is : 1leahs toys makes rubber balls. the current process is capable of prodicing balls that weigh on average 3 ounces with a
The only goods you purchase are apples and oranges both : the only goods you buy are apples and oranges. both apples and oranges sell for 1 per piece and your income is 10 a
How can understanding stages of group development and group : 1. how can understanding stages of group development and group properties help employees in a work group function more
Construct an implementation strategy for your hypothetical : revise your executive summary from assignment 1 based on the outcomes and implementation of your marketing
The river rock company sells 200 lb decorative rocks for : the river rock company sells 200 lb decorative rocks for landscaping use. the current bagging process yields samples
Why do you think project management skills are lacking in : in 2010 the space shuttle program will be discontinued and thousands of nasa engineers and scientists will be affected.
What decision criteria should managers use in selecting : 1.what decision criteria should managers use in selecting projects when there is not enough capital to invest in all
I you do produce that fth widget find average total cost : you produce widgets. currently you produce 4 widgets at a total cost of 40.a what is your average total cost?b suppose

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd