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Construct a strategic marketing plan

Assignment Help Marketing Management
Reference no: EM132509263

Course Objective:

Question 1: Analyze marketing decision support systems and their impact upon marketing management systems.

Question 2: Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.

Question 3: Apply critical thinking skills to analyze business situations.

Question 4: Assess the major influences in current consumer and organizational buying decisions.

Question 5: Construct a strategic marketing plan.

Question 6: Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.

Question 7: Discuss the opportunities provided by technology for businesses.

Question 8: Interpret the challenges a company faces in developing new products in today's global economy.

Question 9: Recognize situations that present potential legal and ethical issues and develop solutions for those issues.

Reference no: EM132509263

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