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Construct a strategic marketing plan

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Reference no: EM132119197

Question: Assignment Objectives

Analyze marketing decision support systems and their impact upon marketing management systems.

Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.

Assess the major influences in current consumer and organizational buying decisions.

Construct a strategic marketing plan.

Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.

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Attachment:- Unit5IP.rar

Reference no: EM132119197

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