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Kramer Smith Case
Kramer Smith owns a dry-cleaning service and is thinking about changing his advertising expenditures for the year. He hires you as a consultant to determine the relationship between sales, consumer incomes, and advertising by means of multiple regression analysis.
Smith has gathered the sales, income, and advertising data for the last year, as shown in Table 1.
The Sales and Advertising Data (2009)
Table 1
Month
Advertising ($)
Sales
($)
Consumer Income ($)
January
10,000
43,000
41,000
February
9,000
40,500
March
11,000
45,000
April
12,000
45,900
47,000
May
49,000
June
51,000
July
13,000
54,000
53,000
August
57,000
55,000
September
14,000
56,000
October
15,000
60,000
58,000
November
15,800
61,000
59,000
December
16,700
63,000
Create a report answering the following questions:
Create your report in a 2- to 3-page Microsoft Word document. ***Please use APA citation of work with references***
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