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Price and Channel Strategy
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
Price and Place/Distribution:
Note: Charts/graphs/tables do not count toward the word count.
Format your assignment consistent with APA guidelines.
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