Construct a competitive profile matrix

Assignment Help Marketing Management

Reference no: EM131906547

Question: Individual Case Study - Strategic Modeling

Article: Digital Divide Data (By Anju Mathew, Grete Rod, Jaime Villalobos, David Yates)

The areas which must be covered are as follows:

1. Identify the firm's mission, vision, and objectives

2. Develop mission and vision statements for the organization.

3. Develop FOUR values for the organization.

4. Develop TWO objectives for the organization.

5. Identify the organization's external opportunities and threats.

6. Construct a competitive profile matrix.

7. Construct an external factor evaluation matrix.

8. Identify the firm's internal strengths and weaknesses.

9. Construct an internal factor evaluation matrix.

10. Prepare a Boston Consulting Group Matrix (If applicable)

11. Recommend specific strategies using a SWOT Analysis. Compare your recommendations to actual strategies planned by the company.

12. Specify how your recommendations can be implemented and what results can be expected. Present a timetable or agenda for action.

The cases and persons to which they have been assigned are as follows:

Name of student (alphabetical order)	Name of Case	Case Number	Page Numbers
Tellis Alexander	Biocon India Group	1	1-8
Semoy Frederick	Compsis at a Crossroads	2	2-11
Anne Marie Hazelwood	Conexia: Entering the U.S. Market	3	2-10
Neavia Hutchinson	CX Technology	4	1-9
Aisha Primus	Digital Divide Data	5	1-10
Althea Roberts	Yunnan Lucky Air	6	1-10
Nydia Smith	Kibernum	7	1-10
Gwen Toppin	I+Med Laboratories	8	1-12

Reference no: EM131906547

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