Reference no: EM132790646

1. Porter and Kramer (2006) state that effective CSR initiatives occur when shared value is created. CEMEX is considering the following CSR initiatives:

a. Partnering with the RSPB (Royal Society for Protection of Birds) in the UK to maintain 1,000 hectares of priority habitats

b. Expanding their local programs in the Philippines to bring seminars on health, nutrition and family planning to rural areas

c. Continuing development of "Vertua", CEMEX's Net-Zero CO2 concrete development. This new material reduces the carbon foot print of Concrete manufacture by 70%. CEMEX is looking to offset the remaining 30%.

d. Working with a consortium of global construction companies and other concrete manufacturers to create road construction techniques that required less concrete.

e. Providing financial support to the Museum of Modern Art in Mexico City to acquire a work by Frida Kahlo - who is considered one of Mexico's greatest artists.

Use Porter and Kramer's CSV framework to critically consider which, if any, of these initiatives CEMEX should adopt.