Considering three different car models

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Linda Frieden is thinking about buying a new car. She is considering three different car models: car 1, car 2, and car 3. An important factor for Linda is the price. She has determined that car 1 is equally to moderately preferred to car 2. Car 1 is very strongly preferred to car 3, and car 2 is moderately to strongly preferred to car 3. Linda is also concerned about the warranty for the three cars she is considering. The second car is moderately preferred to the first car in terms of warranty. The third car is very to extremely strongly preferred over the first car, and the third car is strongly preferred over the second car. She would also like to consider style as an important factor in making a decision to purchase a new car. Car 2 is moderately preferred to car 1 in terms of style, but car 1 is moderately preferred to car 3 in terms of style. Furthermore, car 2 is very to extremely strongly preferred over car 3. Linda now must determine the relative weights for the three factors of price, warranty, and style. She believes that the price is equally to moderately preferred over warranty and that price is extremely preferred to style. She also believes that the car warranty is strongly to very strongly preferred over the style. Using this information, which car do you recommend to Linda to buy using the AHP method? Also determine the consistency ratio to make sure that the values are consistent enough to use in the analysis.

Reference no: EM131133439

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