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Considering the competitors of the company

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Pick a hospitality business which provides different products/services for their consumers.

1. How do they differentiate their products/services?

2. Use two or more variables to segment the market (for example, hotel or restaurant market) of the company.

List the variables you used in your analysis (e.g., age in demographic segmentation). Describe the characteristics of two of the segments you have identified.

3. Which segment would you choose to target and why?

4. Considering the competitors of the company, how will you position the products/services to attract customers?

For example, Shangri-La's position statement "Between Heaven and Earth" indicates that Shangri-La is a state of mind, of peace and tranquility, a feeling, a moment in time, somewhere between Heaven and Earth.

Reference no: EM133240106

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