Considering massive repackaging program

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Reference no: EM132098245

Case: In an attempt to target additional markets we are considering a massive repackaging program. Compilations and movie soundtracks are more often than not outselling the bulk of our mid-level artist-based records and downloadable singles are killing our CD sales. We are planning to do an ethnicity-based series, age-based series, and geographic series. What are the pros and cons of this new branch of our overall marketing plan?

• What issues arise from this kind of segmentation?

• How would we manage conflict with artists?

• How can we deploy this program cost-effectively?

• Will this further hinder our artist's record sales or boost them?

Reference no: EM132098245

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