Considering listing all the benefits of the product-cavity

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Question: In formulating a value strategy for its new brand of toothpaste, Colgate is considering listing all the benefits of the product-cavity protection, gum disease prevention, fresh breath, white teeth, variety of flavors, and so on. Management reasoned that citing all the product's benefits would strengthen its positioning and win over its competitors.

Reference no: EM133415915

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Considering listing all the benefits of the product-cavity : In formulating a value strategy for its new brand of toothpaste, Colgate is considering listing all the benefits of the product—cavity protection, gum disease

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