Considering expansion into parts of the european union

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Reference no: EM132129048

You work for a U.S.-based company in the soft drink industry (think Coke or Pepsi with a healthy, organic spin). Your company is considering expansion into parts of the European Union and you've been tasked with gathering market research. You find some good secondary research sources, but none of them provide the answer you're looking for - would consumers in these countries pay a few dollars more for organic soda?

You realize you need to conduct primary research. Walk through the six-step primary research process and describe what your approach would be for each step. Identify key decisions you would need to make and how you would go about making those decisions. Be specific.

Reference no: EM132129048

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