Considering expansion into foreign markets

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Reference no: EM133589010

Question

Prost Beverages is considering an expansion into foreign markets. The chief marketing officer is meeting with the CEO to discuss the company's strategy and is asked to describe potential risks the company may encounter overseas. Which of the following best represents a specific risk she can share? increased dependence on multiple foreign and domestic markets limited understanding of the foreign country's culture similarities between domestic and foreign customers foreign consumer demand for low-priced products.

Reference no: EM133589010

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