Reference no: EM132295217
1. Exit barriers are crucial to a firm’s ability to exercise an exit alternative. Which of the following is not an exit barrier?
Fixed costs
Specialized assests (such as machinery and equipment)
HIgh market growth rate
Managerial pride
Government or social barrier
2. Ethnographic research is a powerful quantitative method which relies heavily on surveys.
True
False
3. Which of the following would be considered a direct competitor of a movie theater?
playing board games at home
another movie theater
hiking in a state park
a local bar
a Milwaukee Brewers baseball game
4. Successful competitor analysis starts with the identification of ________.
image and positioning strategy
the most important product benefits
both current and potential competitors
entrance and exit barriers
5. Competitors differ in how intensely they compete.
True
False
6. One of the tasks in customer motivation analysis is to determine the relative importance of the motivations.
True
False
7. Thinking about brand loyalty and the lifetime value of customers (LTV), which of the following customer groups should get the highest priority from marketing?
High loyalty customers
Low loyalty noncustomers
Moderate loyalty customers
Low loyalty customers