Considered critical to integrate the target business quickly

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Reference no: EM131529879

1. Why is it often considered critical to integrate the target business quickly? Be specific.

2. Given the complexity of these two businesses, do you believe the acquisition of Gillette by P&G made sense? Explain your answer.

3. Why did P&G rely heavily on personnel in both companies to implement post-closing integration?

4. WhydoyoubelieveP&GwasunabletoretainmostofGillette’stopmanagersfollowingtheacquisition?

5. Researchers routinely employ abnormal financial returns around the announcement date of a merger or margin improvement subsequent to closing as ways for determining the success (or failure) of a takeover. What other factors do you believe should be considered in making this determination? Be specific.

Reference no: EM131529879

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