Reference no: EM132268725

1. Behavioral mapping is an intense and idea-generating session analyzing data gathered by observing people

a) True

b) False

2. In time series data depicting demand which of the following is not considered a component of demand variation?

a) Cyclical

b) Variance

c) Trend

d) Seasonal

3. During the brainstorming session of IDEO, rules are strictly kept. Rules include: (a) ___________ (e.g., don’t dismiss any ideas), build on the idea of others, encourage wild ideas, (b) ____________(e.g., aim for as many new ideas as possible), be visual, stay focused on the topic, and one conversation at a time (See the article, “The Power of Design")

a) (a) defer judgment; (b) prototyping

b) (a) defer judgment; (b) go for quantity

c) (a) go for quantity; (b) defer judgment

d) (a) go fast; (b) bodystorm

4. Which of the following forecasting methodologies is considered a time series forecasting technique?

a) Simulation

b) Exponential averaging

c) Delphi method

d) Simple moving average

5. Which of the following is one of qualitative forecasting techniques?

a) Time series analysis

b) panel consensus

c) Causal relationship

d) Exponential smoothing

e) Weighted moving average

6. Which of the following statement is true about Delphi method?

a) The identity of the participants is usually disclosed

b) This method was developed to overcome the weakness of the market research

c) This technique is based on the idea that “two heads are better than one."

d) This method can usually achieve satisfactory results in three rounds

7. If a firm produced a product that was experiencing growth in demand, the smoothing constant alpha (reaction rate to differences) used in an exponential smoothing forecasting model would tend to be which of the following?

a) The more rapid the growth, the lower the percentage

b) 50% or more

c) Close to zero

d) The more rapid the growth, the higher the percentage

e) A very low percentage, less than 10%

8. Which of the following statements is not true about IDEO?

a) IDEO prefers T-shaped people to I-shaped people

b) IDEO shares its innovative process with its customers through various activities

c) Employees working at IDEO do not think that play is a part of the innovation process

d) IDEO encourages clients to think like a designer