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This case spotlights the phenomenon of Jimmy Buffett fans and their fanatical behavior. Known as Parrot Heads, fans travel long distances to see the artist perform and tailgate for hours before an event. Buffett fans take Buffett-themed vacations; have Buffett-themed rooms, homes, RVs, boats, weddings, etc.
1. How can Jimmy Buffett fans be considered as members of a reference group? A brand community?
2. Consider your responses to question 1. What kind of opportunities does the existence of the Buffet community present to marketers? Develop a list of specific marketing and promotional tactics.
Effective human resources professionals have a solid understanding of the changing nature of work and the workplace. Compare and contrast the evolution of work and the workplace over the past 20 years
what would be the change in annual cost if Burgerama had storage space for only 15 boxes per order and thus was forced to use an order quantity of 15?
Burger Doodle is a fast-food restaurant that processes an average of 680 food orders each day. The average cost of each order is $6.15. Four percent of the orders are incorrect, and only 10% of the defective orders can be corrected with additional fo..
an oil change shop advertised to change oil within 15 minutes. based on the data collected on a typical day what is the
Weekly demand for Motorola cell phones at a Best Buy store is normally distributed with a mean of 300 and a standard deviation of 200. Motorola takes two weeks to supply a Best Buy order. Best Buy is targeting a cycle service level of 95 percent and ..
Locate a company that you know or search the Internet or any other resources pertaining to any organization and find out the following: a What ERP or enterprise architecture do they have in their company b How has the architecture helped them in the ..
cd players are produced on an automated assembly line process. the standard costs of cd players are labor - 50 per unit
A manufacturing operation must periodically purchase bulk quantities of machine screws. The operation expects to consume 18,200 boxes of screws over the coming year.
Create risk responses (reduce probability, reduce impact, and respond) for each of the 15 risks you identified and assessed in the prior unit.
The owner of Genuine Subs, Inc., hopes to expand the present operation by adding one new outlet. She has studied three locations. Each would have the same labor and materials costs (food, serving containers, napkins, etc.) of $1.76 per sandwich. Dete..
Benny the Barber owns a one-chair shop. At barber college, they told Benny that his customers would exhibit a Poisson arrival distribution and that he would provide an exponential service distribution.
Suggest strategies for evaluating HRM technologies financial impact of talent management initiatives.
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