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E-business helps organisations to reach many clients in a considerable wider economic market. Organisations can sell items to various markets using websites. Assume you are managing McDonalds in South Africa during COVID-19. Give a detailed report based on the statement and taking into consideration questions
Question 1
Provide an in-depth analysis on the importance of E-Business to McDonalds as a company.
Critically advise McDonalds on the issues that need to be taken into consideration in order to ensure quality in digital supply chains, thus improve quality of service to its customers.
Question 2
With reference to relevant theory and your own examples, critically analyse the trust and service quality of McDonalds's online business.
Question 3
Use examples from McDonalds and critically discuss the process of online consumer behaviour including the limitations of the consumer buying behaviour.
Question 4
Critically discuss E-Procurement process that McDonalds should follow when buying its goods and services from various suppliers.
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