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Marketing Plan
Consider your chosen entrepreneurial opportunity (WHISKEY CLUB) and write a marketing plan. Use the web (Google, Bing) to conduct your research. The plan should include the following:
Background of the opportunity including industry analysis
Definition of the market
Competitor analysis
Marketing goals and objectives
Marketing strategy
Your paper should meet the following requirements:
2-3 pages in length
Include at least 2-3 outside sources
Explain the ethical dilemmas that may arise if you use your expert knowledge of other organizational HRM strategies with the new client and show your approach to customizing HRM strategy to business strategies
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