Reference no: EM13867424
Affect and cognitive influence on behavior- (Marketing)
To prepare for this key concept:
- Review the Required below references Learning Resources.
- Consider which factors, apart from advertisement, influenced your decision to buy the car you currently own (or the car you would like to own). You may refer, for example, to psychological, sociocultural, promotion and/or product mix influences.
- Discussing ways in which marketers could encourage consumers making both cognitive and affective decisions
- Analysing consumer emotions that play an important role in affective behaviour
- Asking probing questions to learn more about your colleagues' views
Extending the conversation into new but relevant areas (e.g. the influence of demographic characteristics in cognitive and affective consumer behaviour, the role of mood in affective decisions, the impact of personality, conflicts that may exist between affect and cognition, etc.).
References
Ayman, U. & Kaya, A.K. (2014) 'Consumption of branded fashion apparel: gender differences in behaviour', Social Behavior & Personality: An International Journal, 42, pp.1-8.
Use the University of Liverpool Online Library to find this article.
Top of Form
Bottom of Form
Kwon, J. & Vogt, C.A. (2010) 'Identifying the role of cognitive, affective, and behavioral components in understanding residents' attitudes toward place marketing', Journal of Travel Research, 49 (4), pp.423-435.
Use the University of Liverpool Online Library to find this article.
Top of Form
Bottom of Form
Lee, H.-J. & Yun, Z.-S. (2015) 'Consumers' perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food', Food Quality and Preference, 39, pp.259-267.
Use the University of Liverpool Online Library to find this article.
Top of Form
Bottom of Form
Scarabis, M., Florack, A. & Gosejohann, S. (2006) 'When consumers follow their feelings: the impact of affective or cognitive focus on the basis of consumers' choice', Psychology and Marketing, 23 (12), pp.1015-1034.
Use the University of Liverpool Online Library to find this article.
Top of Form
Bottom of Form
Syed Alwi, S.F. & Kitchen, P.J. (2014) 'Projecting corporate brand image and behavioral response in business schools: cognitive or affective brand attributes?', Journal of Business Research, 67 (11), pp.2324-2336.
Use the University of Liverpool Online Library to find this article.
Top of Form
Bottom of Form
|
The company determined its pension expense
: Farber Company adopted a defined benefit pension plan on January 1, 2010, at which time it awarded retroactive benefits to its employees. This prior service cost amounted to $200,000, which the company did not fund. The company planned to amortize th..
|
|
Explain the components of a global marketing strategy
: Identify and explain the components of a global marketing strategy.
|
|
How do stock repurchases affect the eps and roe ratios
: How do stock repurchases affect the EPS and ROE ratios?
|
|
Divisions representing several automobile and truck brands.
: Nick Thomas is the new CEO ofAdvanced Automobile Concepts (AAC), a new division ofa large automobile manufacturer, ZEN Motors. ZEN is amultinational manufacturer headquartered in the UnitedStates, and has multiple divisions representing severalautomo..
|
|
Consider which factors, apart from advertisement
: Consider which factors, apart from advertisement, influenced your decision to buy the car you currently own (or the car you would like to own). You may refer, for example, to psychological, sociocultural, promotion and/or product mix influences.
|
|
The prior service cost by the straight line method
: On January 1, 2010, the Smith Company adopted a defined benefit pension plan. At that time, the company awarded retroactive benefits to its employees, resulting in a prior service cost that created a projected benefit obligation of $1,250,000 on that..
|
|
Connecting sugar substitutes with marketing concepts
: Connecting Sugar Substitutes with marketing concepts. (negatives) one page
|
|
Illustrate the quarterly sales totals of toys international
: To illustrate the procedure, the quarterly sales totals of Toys International from Table 16-6 are repeated in column 1 of Table 16-9.
|
|
Describe the estimated likelihood of loss
: Macromedia did not record a liability or include a note to the financial statements prior to settling the lawsuit. Which of the following best describes the estimated likelihood of loss prior to settling the lawsuit: (a) probable, (b) reasonably poss..
|