Consider what you learned about mattel reputation

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Reference no: EM132208791

Before beginning this discussion, read the Marketing in Action Case:

Consider what you learned about Mattel’s reputation in this case study, as well as the dilemma it found itself in. Are its apologies and claims for new safety regulations enough? Where should it consider producing its products? Should it return to their successful roots? What other actions could it consider to protect its social responsibility reputation in the future? After you have read through the entire case study, post your responses to each of the following questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as those you are the marketing manager of this company.

What is the decision facing Mattel?

What factors are important in understanding this decision situation?

What are the possible alternatives? Fully describe at least two.

Pretend you are the marketing manager at Mattel. What decision(s) do you recommend?

What are some ways to implement your recommendation?

Reference no: EM132208791

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