Consider the pros and cons of each of the given media

Reference no: EM131512158

Question: A retailer plans to open a new store near a university. It will specialize in collegiate merchandise such as apparel, accessories, and school supplies. Consider the pros and cons of each of the following media: TV, radio, city newspaper, university newspaper, local magazine, Web site, blog, and event sponsorship for this retailer to capture the university market.

Reference no: EM131512158

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