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Consider the major healthcare coverage categories

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Reference no: EM133524495

Question 1: Marketing executives in health care are often asked to develop different communication strategies for different segments of the consumer market based on their insurance coverage. It is important to understand the differences between each of these coverage options.

Question 2: As you consider the major healthcare coverage categories, identify the primary differences regarding consumer demographics.

Question 3: Describe, generally, who might best benefit from each type of coverage. Explain your reasoning.

 

Reference no: EM133524495

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